Colour Flooring: Why Rubber Flooring Brings Design Intent to Life
Colour Flooring: Why Rubber Flooring Brings Design Intent to Life in the UK

In contemporary architecture colour is no longer a simple decorative feature - it’s a tool of orientation and atmosphere. Flooring is one of the few continuous surfaces that can, without compromise, carry design intent through a building. Multi-level guidance, from RIBA to HSE, repeatedly highlights the role of colour and contrast in inclusive design, wayfinding and wellbeing. A well-considered floor palette grounds the visual logic of a space, helping users instinctively navigate.
We are finding that colour flooring is now being used more and more as a structural element — a way of thinking about an interior space and not an afterthought. Artigo Rubber’s wide chromatic range, natural matte finish, and acoustic damping allow designers to use bold or subtle tones without glare or echo in areas of different need and use. Rubber flooring can also be used to help reinforce the multi-sensory coherence of good design — where colour, texture and light converge to shape experience.
To compliment its design and colour story Artigo Rubber products also offer verified Environmental Product Declarations (EPDs), low VOC ratings and long life cycles, aligning with RIBA’s 2030 Climate Challenge targets. Combined with the creative freedom of bespoke colour options, Artigo Rubber offers itself as both an ethical and aesthetic decision: a material that performs, lasts and communicates design intent.
When colour matters —rubber flooring delivers an architectural finish that feels as good as it looks.


